Amore Pacific "Development of 'UV Protection Technology' with Skin Slow-Aging Effect"Amorepacific and BASF Sign Joint Research Agreement [Provided by Amore Pacific. Resale and DB prohibited] (Seoul = Yonhap News) Reporter Kang Ae-ran = Amorepacific announced on the 14th that it has developed 'UV-R Pro', a UV blocking technology that is effective in slowing skin aging, through joint research with global chemical company BASF. Amorepacific's Research and Innovation (R&I) Center developed a technology that blocks the generation of free radicals, which are harmful substances created in the skin by UV rays. It verified this with BASF's measurement technology and supplemented the technology to improve skin protection performance, completing the antioxidant UV blocking technology 'UV-R Pro'. Amorepacific plans to apply this technology to its products, starting with its Hera brand next month. Seo Byung-hui, head of Amorepacific’s Research and Innovation (R&I) Center, said, “We will provide more innovative, slow-aging UV protection products to customers around the world who are concerned about photoaging.” “Through our collaboration with Amorepacific, we will introduce innovative UV protection solutions and strengthen our competitiveness in the global UV protection product market,” said Agus Ziputra, Senior Vice President of BASF. aeran@yna.co.kr
